Put Genius to work.
Messaging + Positioning
Social Media Content + Management
Once a small general store in upstate New York, General Tools has grown into a national brand with distribution in Home Depot. The client came to HAVEN looking to elevate their brand on social media. The Genius At Work campaign empowered transmen, craftsmen and DIYers to get each and every project done exactly right. From social media content, to branded videos, General Tools soon leveled up their following and brand awareness.