A different kind of agency.
For differentiating results.
HAVEN | a creative hub is a marketing, messaging, and branding firm headquartered in Grand Haven, Michigan. While our firm has a core team, we draw most of our talent and partnerships from a national “best of the best” network that has been curated over the course of three decades.
Our agency conducts its work using a unique model where creative and strategic talent are custom matched and blended for client needs and specific assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
Areas of expertise.
From leading ideation sessions to conducting communication and competitive audits to writing strategic messaging briefs, we dig deep to develop creative market approaches that give clients a strategic advantage.
Messaging + Positioning
Marketing isn’t about creating information, it’s about taking a differentiated position and owning it. We work with clients, through an extensive variety of primary and secondary research options, to develop fact-based messaging that is true, unique, meaningful, and compelling.
Discovery + Analysis
Gap Research + Direction
EST/Value Proposition Definition
Brand Promise + Cornerstones
Message + Concept Testing
From developing a messaging and creative platform to managing every aspect and resource of a go-to-market campaign, HAVEN uses its proprietary I.D.E.A.S. process to help clients outsmart, not outspend competitive forces.
Creative Expression + Execution
Go-To-Market Campaign + Resource Management
Owned/Earned/Paid Media Planning + Placement
Program Results Reporting + Optimization
Brand Development + Identity
A brand isn’t just one dimensional – it’s essentially a series of “mental shortcuts” for audiences to understand what a company/org does, does well, and what makes them unique.
Social Media Content + Management
Social media is a critical pathway to managing a brand’s perceptions in the marketplace. The old goals of likes and follows have been replaced by thought-leadership and managing your own media voice with key stakeholders, priority constituents and influencers. HAVEN works with clients to develop and execute social messaging pillars in a manner that feeds and grows affiliation, dialog, endorsements and loyalty.
Building Social Messaging Platforms
Messaging Pillar Development
Resourcing + Execution
Ongoing Opportunity Analysis + Proactive Reaction
Audience + Market Research
One of the surest ways to decrease risk is to increase knowledge and understanding. That’s why we do audience and market research looking to turn information into insights and questions into answers.
Primary + Secondary Research
Qualitative + Quantitative Studies
Concept, Message + Proposition Testing
Online, Email, Phone + Qualboard Surveys
A rare breed of
Bill and Jason have been developing and managing nationally recognized campaigns and communication efforts for major corporate and nonprofit brands for decades.
Founder + Chief Creative Officer
Bill McKendry is the founder and chief creative officer at HAVEN | a creative hub, which he launched after heading Hanon McKendry, being vice chairman and chief creative officer of JDA Worldwide, serving at Tracy-Locke/BBDO | Denver, co-founding Compass College of Cinematic Arts, and winning over 1,000 national and international awards in advertising and marketing. Bill is also founder and board president of the nonprofit organization Do More Good® and author of a best selling book by the same name. He was inducted into the American Advertising Federation’s (AAF) National Hall of Achievement for his cause work and is a frequent public speaker.
Jason Vanderground is President of HAVEN. In this role, he provides overall strategic, client and staff leadership for the firm. Jason and Bill rejoined forces in 2021 and are building on a professional relationship that spans nearly 25 years. Jason previously spent 10 years, from 1997 to 2007, working for Bill McKendry at Hanon McKendry. Between that tenure and coming on board at HAVEN, Jason’s career took him to significant marketing leadership positions at both Spectrum Health System and Steelcase Office Furniture.
Jon’s career started with Target Stores working in their internal creative department. From that launching pad, he went to work with the breakthrough digital agency, space150 in Minneapolis. A 10+ year veteran of the industry, his last stop on his journey to HAVEN was with RIESTER in Phoenix. Jon’s client experiences have included Dairy Queen, Buffalo Wild Wings, McDonald’s, American Eagle Outfitters, Hormel Foods, General Mills, American Express and MidFirst Bank.
Client Experience Manager
Amber is our Client Experience Manager. She works directly with HAVEN clients to define their branding and marketing communication needs and oversees the account team. Amber started her career at Amway on the Global Creative Services team, and prior to joining HAVEN, she worked for Steelcase where she managed large brand initiatives and product launch campaigns.